When it comes to vetting an apartment complex, finding a popular floorplan with a good view, at a reasonable price, is desired. Marcus Hiles, a celebrated Texas real estate investor and CEO of Western Rim, believes that people wish to live a comfortable and luxurious lifestyle at a price they can afford. What property managers rarely tell the public, is that they use yield management software that automatically raises rent prices when trending floorplans are viewed. Marcus Hiles specializes in not only predicting real estate market trends, but also offering renters knowledge about how to negotiate rental prices.

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